Now they call me the King of Logos, but it wasn’t always like that...
I’ve always had a deep passion for graphic design, even though I don’t have 8 master’s degrees or a long list of certifications. I’m not a fine arts graduate either.
What I do have is experience. I’ve worked hard on my own, and over the years, I’ve designed hundreds of logos—logos that have left hundreds of clients satisfied.
How did I get here?
They say life takes you down unexpected paths, and in 2008, I made a decision that would change mine. With a suitcase in hand and my heart full of uncertainty, I threw it out my mother’s window and left for Paraguay with a one-way ticket.
I told my mother I was just going to the village for a few days, unable to look her in the eye—because deep down, even I didn’t know when I’d be back.
Paraguay, with no money, turned out to be not so “guay” after all. I hit rock bottom, living on the streets, where every day was a struggle just to hold on to hope. I got out of that situation—not through some epic triumph, but through a humbling lesson. After six months, a family—whom I’ll be forever grateful to—offered me a home and a new chance to rebuild my life.
I won’t tell you that living on the street made me a better graphic designer, but it did make me a more grateful person, more aware of the value of clarity and honesty.
The first logo I designed after that experience was on an old notebook with just 2 GB of RAM—a relic even back then. Each logo took six hours to render, but for me, watching those pixels come together, one by one, felt like watching magic unfold. I felt like I was lying in a hammock at a tropical resort, sipping a piña colada—because after everything I’d been through, every small step forward felt like a victory.
I’m telling you this from the heart: If you have a brand—or you’re in the process of creating one—and you need a logo that truly captures its essence, I’m the person you’re looking for.
I make logos, and I make them really well.
I won’t overwhelm you with endless 113-slide presentations explaining every line, or with never-ending stories about the hidden emotions behind each color.
None of that will be necessary.
When I’m done, you’ll look at the logo—and you’ll get it instantly.
Pep Zamora,
el Rey del Logo
